One Species is apparel fighting extinction, one species at a time. Every piece of clothing represents an endangered species. We donate 10% of profits to a specific, tangible project working to protect that species. To do this, we partner with wildlife conservation organizations working on impactful projects.
Did you know? We're currently in the "The 6th Great Extinction". It's as bad as it sounds. We think this is pretty uncool. At this point, the only way to preserve what we have left is to create massive social change. Sound impossible? We don't think so, and that's where you come in.
This isn't just about cool clothing, this is about saving our planet's most vulnerable species. And maybe in the long term, about saving ourselvesˆtoo.
Sound cool? Cool.
We deliberately look for, select and introduce one species at a time. We do this for the following reasons:
We just returned from the search for the next species in British Columbia and Belize. You can follow the journey in the most recent video series (see below) and on our blog here. What species do you think will be next? What species should be next?
A big part of what we do is tell amazing stories. Stories about:
I was that kid that played with worms - you know, the one that boys ran away from. I loved all wildlife, big and small, creepy, crawly AND cute! My Dad (the dude with the sweet mullet below) worked at a zoo. I was inspired by him, and I grew up idolizing NatGeo, Steve Irwin and David Attenborough.
When I grew up, I discovered that most people just didn't care about the wild world the same way I did. At first, I couldn't understand this.
We're in the midst of the greatest extinction crisis since the dinosaurs. We've got to save this planet, and the only way we're going to do that is by getting people to care. Action doesn't happen without motive.
How do you make people care about something?
One Species is answering that with a resounding: "make it mainstream".
Join me and a global team of wildlife heroes. We mean business.
You learn more about me here.
In other news:
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